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Erotic Fashion Photography
Birgusová, Helena ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis focuses on erotic fashion photography in marketing communication. The main objective is to give a historical overview of erotic photography in marketing of fashion brands and to identify its critical aspects and their development over time. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the thesis focuses on the usage of an erotic approach in marketing communication in general. Attention is focused on the definition of sex in advertising, its effectiveness on consumer behavior and aspects that affect its impact on consumers. Furthermore, the thesis focuses on the history of erotic fashion photography in a wide social and artistic context and then introduces the most important personalities of the erotic fashion photography in marketing communication in recent decades. Subsequently, the main critical aspects of the problem are identified. The practical part consists of research. The main research question was to find out whether erotic fashion photography had changed over the past twenty years in magazine Elle in the Czech Republic. The qualitative content analysis was selected as a research method. Research results suggest that erotic fashion photography has changed over the years. The use of erotic appeals and the selection of...
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Aspects of reporting on migration crisis in news programmes of Czech Television and TV Prima
Bartošová, Linda ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
The object of this diploma thesis is to cover and describe main selected aspects of reporting on refugee crisis in two key czech news programmes - in Zprávy FTV Prima and in Události ČT. Within the confines of one randomly chosen week in six months at the turn of the year 2016 and 2017 the author uses the quantitative method of analysis (with some elements of qualitative research) to describe in detail the discours chosen by these two powerful media institutions to inform the recipients. This work concentrates on most frequent topics, on their framing, on the linguistic and semantics codes etc. The initial part of the thesis offers insight into theoretical knowledge about this topic - history of migration in Czech territory, selected theoretical concepts and last but not least - the context, facts about the number og migrants living in CZ and EU also. The conclusions may serve as a basis for other analysis concerning this highly topical and very complex issue. The author perceives this subject as one of the most important event of late, which in addition strongly resonates with social and public life. It was in this very recent exodus that exposed how significant may the attitude of media be for shaping the public opinion and the strongest ones seem to be those who can connect both persuasive...
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Media Image of the Kolocová-Sluková the Beach Volleyball Team from the National Press within the Context of 2012 Olympics.
Mašínová, Tereza ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Media Image of the Kolocová - Sluková Beach Volleyball Team from the National Press within the Context of the 2012 Olympics. Objectives: The main target of the thesis was to analyse media image of the beach volleyball team Kolocová - Sluková in the national press and the influence of the participation of the team in 2012 Summer Olympics in London on the media image in the national press. Methods: The first used method in the thesis was interview with beach volleyball players Kristýna Kolocová and Markéta Sluková. For the thesis was used Content analysis of the articles of national press and their supplements and national magazines in the period from 1st April 2011 to 15th of August 2013. There was used the Quantitative research Omnibus in the thesis too, number of respondents was 1017. Results: The thesis approved increase of the article frequency or media interest during and after participation of the team in the 2012 Olympic games, as well as character changes (size, themes etc.). Graphs and tables present the results of the analysis. Based on these results there are offered suggestions for the media communication of the team. Keywords: Beach volleyball, media, media image, Olympic games, content analysis, omnibus, interview.
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